Picking a name can be extremely easy or incredibly hard. Mike and I make it much harder than it should be because we always like to look for plays on words and secondary meanings in our titles. But, we always try to stick to a few basic rules when we name things:

• Easy to spell
• Easy to say
• Related to simplicity (small, slim, simple, etc)
• Appropriate domain is available at a reasonable cost

If we can satisfy those criteria we will try to push things a bit and make a play on words. SmallChange, for example, refers to a few coins or a simple change to the way you do things. A play on words that is applicable to our application! 

Here are a few of the names we didn’t think made the cut:

• TidySum
• Recount
• CommonCents
• MoneyDew
• Cashew
• Overhead
• Outline
• TellTale
• CheckSum
• Renumerate
• Roughidea

As you can see, some of those are terrible. I think we made the right choice!